A. To encourage design excellence, the maximum sign area for commercial businesses, (not including home occupations) and industries may be increased by the percentages herein. A separate bonus is granted for compliance with each of the criteria and the bonuses are cumulative, but the bonus percentage is based on the original sign area. In no instance shall the bonus increase in sign area exceed thirty percent (30%) of the area permitted absent the bonus.
The area of freestanding signs may be increased as follows:
(a) Ten percent (10%) when the sign is constructed of solid wood.
(b) Twenty percent (20%) when the sign is installed in a landscaped planter having an area twice the area of the resultant sign.
(c) Ten percent (10%) when the sign is not designed or used with illumination.
2. Wall signs.
The area of wall signs may be increased as follows, but only if the projection does not exceed twelve (12) inches:
(a) Twenty percent (20%) when all lettering and background is uniform in style and color for signs in a shopping center or for any three (3) consecutive separate establishments.
(b) Ten percent (10%) if the sign is not designed or used with any illumination.
(c) Ten percent (10%) if the sign design compliments and utilizes the architectural details of the facade.